TMI? Let’s Start the Conversation!

Posted by Hospice by the Bay on Tue April 12, 2016 in Talking About Hospice

TMI-headshot-freak-1190x1426Talking about end-of-life care and making advanced decisions isn’t at the top of anyone’s list. It’s serious and can be uncomfortable, but it’s one of the most important things any of us will ever do.

We recently launched an advertising campaign that advocates for families and their loved ones to “Start the Conversation” about end-of-life issues.

Using off-beat humor and the theme TMI (“too much information”), the campaign calls attention to the communication barriers that can exist between adult children and their aging parents. It encourages the generations to share more about their desires regarding end-of-life, which sometimes leads to humorous oversharing of their personal lives.

While this approach is definitely a departure for us, we believe strongly that “Starting the Conversation” and completing advance care directives when one is healthy can ease a difficult time when serious illness occurs. So, we decided it was time to do something “outside the box” to call attention to the issue and give people the tools they need.

The discussion isn’t easy. We’re all different, so there is no ‘right or wrong’ answer. For some, it may be easier to “Start the Conversation” with yourself. Or, when you initiate the conversation with family, try not to make it too heavy at first, and have several smaller conversations. And when you are done, document it — and share it with others with whom you are close.

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